Tuesday, October 5, 2021

MARKETING AND PROMOTING TO THE CHEAPSIDE BOURGEOISIE

I've, pretty much, given up being a 'Jeweler'.......a client, from decades ago, when I had a 'storefront' business.....bought the pair of 1970's Tiffany 'knock off'  cufflinks on the left, for over $2500, and liked them so much that he e-mailed me about a pair that he'd seen in my Shop, long ago......asking if I 'still had them'.....Well, I'd just worn them a few days ago.......so, I knew 'where there were'.   Since I have other cufflinks to wear, and seldom wear any of them, anyway, I told him I'd sell them to him for $500........His reply:   "Oh, I thought you'd sell them....real cheap......"     C'mon people!   

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